Old adages are often founded in myth, this one is firmly planted in fact. If your parents told you “Money Doesn’t Grow on Trees”, they were not talking about a successful salesperson’s career. Successful salespeople have long known the value of building a referral tree. In fact, many organizations’s organic growth can be almost completely attributed to building a successful referral program.

Money does grow on trees, those well planted, carefully maintained referral trees. Sales Concepts has individual referral trees that have in excess of 1,000 braches growing off of them. How do you leverage this concept? Start by consistently tracking the source of all of your business. Analyze your database, if a client has given you one referral the chances are very good they have more for you. When you get referrals make sure you reward and keep the referral source in the loop about progress. Always remember to talk about referrals with both new and existing customers. Give plenty of referrals to others.

Remember “Money Does Grow on Trees”, if it has not been for you, call Sales Concepts at 440-575-7000 for help.

P.S. The May & June training calendar is still available online at http://www.salesconceptsinc.com/schedule.aspx. Unless we hear complaints to the contrary (to date there have been none), we will be moving the Early Bird session to Tuesdays beginning July 11th. There will be NO Early Bird session on the week of July 3rd. Please call or email any concerns regarding this change.

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