How should customers be treated? How often should they be contacted? What is the best way to leverage these valuable relationships?

We have always taught you that you will only loose customers because they are "Stroke Deprived". If you do not take care of them, why should they stay? Beyond constantly telling your customers how much you appreciate them, what is the perfect mix of contacts, gifts, and additional service you should be providing?

As with most things, the answer lies within your customers. Part of every Post Sell should be a clear contract as to how often the customer would like to be contacted, in what manner do they prefer that contact and who at your organization and theirs should be doing the interacting. Additionally, set yourself up from the beginning with ground rules and important issues like referrals, renewals, and additional products or services that should be discussed. Try to ask customers what they would like, then act accordingly.

Most organizations dramatically mishandle their most important resource…their customers. Begin “Understanding Proper Customer Contact” to create more growth, profit and consistency in your business, or ask Sales Concepts for help at 440-575-7000.

P.S. Frustrated that 2007 has not gotten off to the start you were hoping for? The new MyCrosschecks marketing website is up and operational. If you are unfamiliar with Sales Concepts’ latest service offering please visit www.mycrosschecks.com.

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