Have you ever wanted to tell a prospect or customer something but could not find the words? Do tough conversations become so uncomfortable you neglect to cover the critical issues? Successful salespeople have learned to use stories to get their feelings on the table.

Third party stories are best kept short and to the point and when used effectively they can become a fantastic tool. If you are not sure how to discuss anything from money, competitors, or a personal conflict try sharing a short story about a similar situation. Many people are able to create a story that fits the scenario perfectly, others need to share a real tale that has happened.

If you are not quick on your feet or creative you may need to begin warehousing stories. Utilize your journal to record your stories as well as useful anecdotes you hear from others. However you come up with them, stories can become a critical tool to aid you in selling and servicing customers.

Remember tp "Express your Feelings Through Third Party Stories" or if you need help with a particular situation call Sales Concepts for help at 440-575-7000.

P.S. The May and June training calendar should be arriving in your mailbox shortly, in the interim check out all the classes at http://www.salesconceptsinc.com/schedule.aspx.

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