American Endowment Foundation

Phil Tobin/Founder & CEO
Hudson, Ohio
330-656-1629
http://www.AEFonline.org
We are a national public charitable foundation. We help financial
advisors and their clients who are interested in establishing a some
type of a family foundation for tax reasons or charitable purposes or a
combination of both but are frustrated about what's out there in terms
of options, such as a private foundation.
We help clients set up a very simple donor advice fund that keeps them
very actively involved and allows them to participate in family philanthropy
very easily.
We started the company in 1992 and began working with Sales Concepts in
the mid 1990's after we realized we weren't being at all successful
marketing the way we were doing it. My son John had attended Sales
Concepts program and asked me to meet with Al Strauss. When I did it
became very apparent that I was not going anywhere with our marketing
strategies.
We had been going after large elephants or financial institutions and he
helped us change our focus to individual financial advisors but we had
no idea how to do that and sales concepts program helped us to develop
our sales and marketing techniques. Everything they offer was perfectly
aligned and ready for us to use and take advantage of. And we
desperately needed it.
I'd have to say that we would not have a viable business - we wouldn't
be in existence today, if it wasn't for sales concepts. As a result of
their work with us we have brought in $100 million in contributions and
just about all of that has come in since our work with Sales Concepts.
The concept of finding pain and listening well to the financial advisor
instead of doing 95% of the talking has been critical. The donor and the
financial advisor in effect, are both our clients and their pain is
different.
Since starting with Sales Concepts we have sustained an annual growth
rate of 150% for 5 years running. We went from no sales to a thriving business.
Al Strauss has joined our board of directors. That's how important his
strategic direction has been across the board. Everything we do we work
with the concepts available from Sales Concepts.